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1. (WO2018204834) ATTRIBUTION OF A NEW APPLICATION INSTALLATION ON A MOBILE DEVICE BY ANALYZING NETWORK TRAFFIC OF THE DEVICE

Pub. No.:    WO/2018/204834    International Application No.:    PCT/US2018/031169
Publication Date: Fri Nov 09 00:59:59 CET 2018 International Filing Date: Sat May 05 01:59:59 CEST 2018
IPC: G06Q 30/02
H04N 21/442
H04W 4/02
Applicants: APP ANNIE INC.
Inventors: UNGERER, Mark, Wilson
SUN, Chang
WANG, Jia
CHEN, Yu
Title: ATTRIBUTION OF A NEW APPLICATION INSTALLATION ON A MOBILE DEVICE BY ANALYZING NETWORK TRAFFIC OF THE DEVICE
Abstract:
A system determines attribution of an application install on a mobile device that includes a virtual private network (VPN) application. An application executing on a mobile device may display a third party application advertisement. The VPN application detects a click on the third party application advertisements by monitoring the network requests and records a display time of the advertisement. Further, it detects the download and installation of the third party application by monitoring the network requests and comparing it against a rule from the rules dictionary, and records the installation time of the third party application. If the installation time is within a predetermined threshold time of the display time of the third party application advertisement, an attribution count is updated and is reported to an analytics engine.