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1. (WO2018204305) MARKETING CONTENT SELECTION AND EXECUTION SYSTEM WITH MULTIVARIATE TESTING
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Pub. No.: WO/2018/204305 International Application No.: PCT/US2018/030358
Publication Date: 08.11.2018 International Filing Date: 01.05.2018
IPC:
G06Q 30/02 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants:
SENIORVU, LLC [US/US]; 2029 Wyandotte Street Kansas City, Missouri 64108, US
Inventors:
DONNELLY, Timothy J.; US
GOLDMAN, Paul T.; US
CATES, Daniel J.; US
PEEPLES, Nicholas M.; US
Agent:
WHITE, Grady L.; US
Priority Data:
62/492,90401.05.2017US
Title (EN) MARKETING CONTENT SELECTION AND EXECUTION SYSTEM WITH MULTIVARIATE TESTING
(FR) SYSTÈME DE SÉLECTION ET D'EXÉCUTION DE CONTENU DE MARKETING AVEC TEST À VARIABLES MULTIPLES
Abstract:
(EN) Systems and methods for selecting, executing and optimizing marketing activities involving marketing content for defined marketing tasks contributed by a plurality of marketing content developers. The system receives multiple versions of the defined marketing task from the plurality of content developers, ranks the content developers in accordance with past performance ratings for similar marketing tasks, allocates shares of the total volume of the marketing activity in accordance with the rankings, executes the marketing activity using the multiple versions of the defined marketing task on a collection of potential customers, scores the performance of each version of the defined marketing task, calculates and stores updated past performance ratings for each content developer based on the scores, and then repeats the process for a series of consecutive execution periods. The system uses multivariate testing to score and optimize the execution of the marketing activity.
(FR) L'invention concerne des systèmes et des procédés de sélection, d'exécution et d'optimisation d'activités de marketing impliquant un contenu de marketing pour des tâches de marketing définies auxquelles contribuent une pluralité de développeurs de contenu de marketing. Le système reçoit de multiples versions de la tâche de marketing définie de la part de la pluralité de développeurs de contenu, classe les développeurs de contenu conformément aux évaluations des performances passées pour des tâches de marketing similaires, attribue des parts du volume total de l'activité de marketing conformément aux classements, exécute l'activité de marketing en utilisant les multiples versions de la tâche de marketing définie sur un ensemble de clients potentiels, note les performances de chaque version de la tâche de marketing définie, calcule et stocke des évaluations des performances passées mises à jour pour chaque développeur de contenu en se basant sur les notes, puis répète le processus pendant une série de périodes d'exécution consécutives. Le système utilise un test à variables multiples pour noter et optimiser l'exécution de l'activité de marketing.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)