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1. (WO2018201666) ADVERTISEMENT GENERATING METHOD, COMPUTER-READABLE STORAGE MEDIUM AND SYSTEM

Pub. No.:    WO/2018/201666    International Application No.:    PCT/CN2017/105003
Publication Date: Fri Nov 09 00:59:59 CET 2018 International Filing Date: Sun Oct 01 01:59:59 CEST 2017
IPC: G06F 17/30
Applicants: PING AN TECHNOLOGY (SHENZHEN) CO., LTD.
平安科技(深圳)有限公司
Inventors: SHI, Guanghui
史光辉
WANG, Jianming
王建明
XIAO, Jing
肖京
Title: ADVERTISEMENT GENERATING METHOD, COMPUTER-READABLE STORAGE MEDIUM AND SYSTEM
Abstract:
An advertisement generating method and system. The advertisement generating method comprises: obtaining, from each predetermined data source server, advertisement click data of advertisements seen by each user, and extracting a style feature of an advertisement background image in the advertisement click data (S1); when recommending an advertisement to a predetermined user, analyzing, based on a predetermined style feature and according to a predetermined first analysis rule, the advertisement click data of each user, so as to obtain a style feature of an advertisement image to be recommended corresponding to each user (S2); and generating a recommended advertisement according to the obtained style feature corresponding to each user, so as to recommend the recommended advertisement to a corresponding user (S3). The method can objectively or adaptively add style features of other advertisements, improving the degree of acceptance of an advertisement by a customer, and improving advertisement production efficiency.