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1. (WO2018196596) IDENTIFICATION CODE APPLICATION METHOD AND DEVICE

Pub. No.:    WO/2018/196596    International Application No.:    PCT/CN2018/082440
Publication Date: Fri Nov 02 00:59:59 CET 2018 International Filing Date: Wed Apr 11 01:59:59 CEST 2018
IPC: H04N 21/25
H04N 21/258
Applicants: WUHAN SYSCAN TECHNOLOGY CO., LTD.
武汉矽感科技有限公司
Inventors: CHEUNG, Wai
张伟
WU, Xiaoqin
吴小勤
FAN, Xuchuan
樊旭川
XU, Xiang
徐翔
Title: IDENTIFICATION CODE APPLICATION METHOD AND DEVICE
Abstract:
The invention provides an identification code application method and device. The method comprises: a server receiving an identification code sent from the mobile terminal, the identification code comprising identification information of a set top box, identification information of guiding content, and address information of the guiding content; the server acquiring the guiding content according to the identification information of the guiding content and the address information of the guiding content; and the server sending the guiding content to the set top box and a TV set for playback. Embodiments of the present invention push the guiding content to a TV user by means of the identification code comprising the identification information of the guiding content and the address information of the guiding content, being simple in operation, and improving user experience.