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1. (WO2018165677) USING ON-LINE AND OFF-LINE PROJECTIONS TO CONTROL INFORMATION DELIVERY TO MOBILE DEVICES

Pub. No.:    WO/2018/165677    International Application No.:    PCT/US2018/022080
Publication Date: Fri Sep 14 01:59:59 CEST 2018 International Filing Date: Tue Mar 13 00:59:59 CET 2018
IPC: G06Q 30/02
Applicants: XAD, INC.
Inventors: LUO, Huitao
SETH, Shashi
VENKATESAN, Hari
LIANG, Can
KUMAR, Sunil
Title: USING ON-LINE AND OFF-LINE PROJECTIONS TO CONTROL INFORMATION DELIVERY TO MOBILE DEVICES
Abstract:
A system for processing information requests associated with mobile devices comprises an information server configured to build a search query for an information request based on the location features and other data therein and to search an information database for matching information documents. The matching information documents including information documents having different types of performance measure, including a first document using an impression- based performance measure, a second document using a click/call-based performance measure and a third document using an off-line site- visit-based performance measure. The information server is further configured rank the matching documents based on their respective performance measures and to select a matching document based on their respective rankings. The information server is further configured to generate a projected probability of an off-line site visit in response to the second document being selected to fulfill the each request and impressed on an associated mobile device, and to adjust a budget of the second document based on the projected probability.