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1. WO2018151708 - METHOD AND SYSTEM FOR WEB-SITE TESTING

Publication Number WO/2018/151708
Publication Date 23.08.2018
International Application No. PCT/US2017/017829
International Filing Date 14.02.2017
IPC
H04L 12/26 2006.01
HELECTRICITY
04ELECTRIC COMMUNICATION TECHNIQUE
LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
12Data switching networks
02Details
26Monitoring arrangements; Testing arrangements
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06F 3/048 2013.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
3Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
01Input arrangements or combined input and output arrangements for interaction between user and computer
048Interaction techniques based on graphical user interfaces
G06F 11/34 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
11Error detection; Error correction; Monitoring
30Monitoring
34Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation
G06F 17/18 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
10Complex mathematical operations
18for evaluating statistical data
G06F 17/30 2006.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
30Information retrieval; Database structures therefor
CPC
G06F 11/3438
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
11Error detection; Error correction; Monitoring
30Monitoring
34Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; ; Recording or statistical evaluation of user activity, e.g. usability assessment
3438monitoring of user actions
G06F 11/3672
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
11Error detection; Error correction; Monitoring
36Preventing errors by testing or debugging software
3668Software testing
3672Test management
G06F 16/00
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
FELECTRIC DIGITAL DATA PROCESSING
16Information retrieval; Database structures therefor; File system structures therefor
G06Q 10/10
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10Administration; Management
10Office automation, e.g. computer aided management of electronic mail or groupware
Applicants
  • ACCELERATE GROUP LIMITED [GB]/[GB]
Inventors
  • DERESZYNSKI, Ethan
  • CROSSLEY, Peter
  • WOOD, Spencer
  • KIMBALL, Dean C.
Priority Data
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) METHOD AND SYSTEM FOR WEB-SITE TESTING
(FR) PROCÉDÉ ET SYSTÈME DE TEST DE SITE WEB
Abstract
(EN)
The current document is directed to methods and systems for testing web sites. In certain implementations of the methods and systems, a testing service collects customer page-access and conversion information on behalf of a web site. The testing service is straightforwardly accessed and configured, through a web-site-based user interface, and is virtually incorporated into the web site by simple HTML-file modifications. A more efficient web-site-testing system nonuniformly distributes web-site accesses among web-page variants in order to more quickly and computationally efficiently determine a most effective web-page variant among a set of tested web-page variants. In certain implementations, nonuniform distribution of web-site accesses among web-page variants is facilitated by a Bayesian-inference method.
(FR)
Le présent document concerne des procédés et des systèmes servant à tester des sites Web. Dans certaines mises en œuvre des procédés et des systèmes, un service de test collecte des informations de conversion et d'accès à une page de client pour le compte d'un site Web. Le service de test peut faire l'objet d'un accès et est configuré de manière simple, par l'intermédiaire d'une interface utilisateur basée sur un site Web, et est virtuellement incorporé dans le site Web grâce à des modifications de fichier HTML. Un système de test de site Web plus efficace distribue de manière non uniforme des accès au site Web entre des variantes de page Web afin de déterminer plus rapidement et d'une manière informatique plus efficace une variante de page Web la plus efficace parmi un ensemble de variantes de page Web testées. Dans certains modes de réalisation, une distribution non uniforme d'accès au site Web entre des variantes de page Web est facilitée par un procédé d'inférence bayésienne.
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