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1. (WO2018146637) A SYSTEM AND METHOD FOR MATCHING OPINION LEADERS WITH ADVERTISERS OVER SOCIAL NETWORKS

Pub. No.:    WO/2018/146637    International Application No.:    PCT/IB2018/050830
Publication Date: Fri Aug 17 01:59:59 CEST 2018 International Filing Date: Tue Feb 13 00:59:59 CET 2018
IPC: G06Q 30/00
G06Q 50/00
Applicants: MOI MEDIA LTD.
Inventors: CHEN, Liav
DALAL, Gidon
Title: A SYSTEM AND METHOD FOR MATCHING OPINION LEADERS WITH ADVERTISERS OVER SOCIAL NETWORKS
Abstract:
The present invention provides a system and method for identifying subscribers of social networks as effective presenters to promote advertisements for specific subjects over said social networks, the method comprising of the following steps: •extracting information pertaining to subscribers of social networks, said information relating to at least one of: i. persons or groups which said subscribers follow, ii. the identity of persons who follow said subscribers, iii. the subscribers' name and personal details, iv. images of said subscribers, v. information residing in said subscribers' social network pages; • scoring items of the said extracted information; • grouping subscribers of the social network into cluster structures, according to the extracted information; • identifying prominent subscribers within each cluster as opinion leaders.