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1. (WO2018137153) METHOD FOR DISPLAYING ADVERTISEMENT BY A TERMINAL, AND TERMINAL AND ADVERTISEMENT DELIVERY SYSTEM

Pub. No.:    WO/2018/137153    International Application No.:    PCT/CN2017/072510
Publication Date: Fri Aug 03 01:59:59 CEST 2018 International Filing Date: Wed Jan 25 00:59:59 CET 2017
IPC: G06F 9/445
Applicants: HUAWEI TECHNOLOGIES CO., LTD.
华为技术有限公司
Inventors: PANG, Huangang
逄焕刚
LIU, Qinglun
刘庆伦
JIANG, Ming
姜明
LI, Yang
李洋
Title: METHOD FOR DISPLAYING ADVERTISEMENT BY A TERMINAL, AND TERMINAL AND ADVERTISEMENT DELIVERY SYSTEM
Abstract:
The embodiments of the present application relate to a method for displaying an advertisement by a terminal, and a terminal and an advertisement delivery system. The method comprises: acquiring a lock screen picture from a lock screen server, the lock screen picture comprising at least one advertisement picture, and the advertisement picture comprising an advertisement identifier; the terminal displaying the lock screen picture in a lock screen state; monitoring an operation for a target advertisement picture, and acquiring a target advertisement identifier of the target advertisement picture; and sending an operation event to an advertisement delivery platform according to the target advertisement identifier. In the embodiments of the present application, an advertisement picture is acquired from the lock screen server, and thereby, when displaying an advertisement, a terminal does not need to request an advertisement in real time from an advertisement delivery platform, so that a time delay of advertisement display is low, the advertisement is displayed more timely, and the experience is better.