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1. WO2018136011 - A SYSTEM AND METHOD FOR MATCHING INFLUENCERS WITH AN ADVERTISEMENT CAMPAIGN

Publication Number WO/2018/136011
Publication Date 26.07.2018
International Application No. PCT/SG2018/050036
International Filing Date 20.01.2018
Chapter 2 Demand Filed 18.06.2018
IPC
G06Q 30/02 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G06Q 10/06 2012.01
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10Administration; Management
06Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
CPC
G06Q 30/0202
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0202Market predictions or demand forecasting
G06Q 30/0251
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0251Targeted advertisement
G06Q 50/01
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
01Social networking
Applicants
  • KOBE GLOBAL TECHNOLOGIES PTE LTD [SG]/[SG]
Inventors
  • LEONG QI WEN, Evangeline
Agents
  • ELLA CHEONG LLC
Priority Data
62/448,40920.01.2017US
Publication Language English (EN)
Filing Language English (EN)
Designated States
Title
(EN) A SYSTEM AND METHOD FOR MATCHING INFLUENCERS WITH AN ADVERTISEMENT CAMPAIGN
(FR) SYSTÈME ET PROCÉDÉ D'APPARIEMENT D'INFLUENCEURS À UNE CAMPAGNE PUBLICITAIRE
Abstract
(EN)
A system and method for pairing influencers to an advertisement campaign based on their relevance to an advertisement specification. Based on the advertisement specification and the profiles of influencers, the system selects influencers an advertisement campaign. Influencer psychographics take the form of keywords derived from visual, aural and textual elements of an influencer's posts made on a social media platform. The selected influencers are automatically paired with the advertisement campaign based on their relevance in the form of psychographics and ability to meet the requirements of the advertisement specification. A payout is calculated based on the past performance of the influencer, the nature of the work performed, the ratings of the influencer and the relevancy of the influencer, the influencers engagement rate and follower count..
(FR)
L'invention concerne également un système et un procédé pour apparier des influenceurs à une campagne publicitaire sur la base de leur pertinence par rapport à une spécification de publicité. Sur la base de la spécification de publicité et des profils d'influenceurs, le système sélectionne des influenceurs dans une campagne publicitaire. Les psychographiques d'influenceurs prennent la forme de mots-clés dérivés d'éléments visuels, sonores et textuels des montants d'influenceur réalisés sur une plate-forme de média social. Les influenceurs sélectionnés sont automatiquement appariés avec la campagne publicitaire sur la base de leur pertinence sous la forme de psychographiques et de capacité à satisfaire aux exigences de la spécification de publicité. Un paiement est calculé sur la base des performances passées de l'influenceur, de la nature du travail effectué, des évaluations de l'influenceur et de la pertinence de l'influenceur, des influenceurs et du nombre de suiveurs.
Latest bibliographic data on file with the International Bureau