In one embodiment, a social media platform allows users to give and receive "recognition tokens" (or other exchanged units of recognition), in addition to mere appreciation indications (e.g., "likes"), such that a first user may only give a recognition token to a second user if the first user has a recognition token to give. Users may give recognition tokens to other users/entities in response to deeming particular activities (e.g., posts, etc.) worthy of receiving more than a mere appreciation indication (e.g., "liking" something) that is unlimited, but instead being worthy of being given a recognition token of which the user has a limited quantity. In addition to receiving recognition tokens from other users, users may also receive recognition tokens based on bonuses, gifts, exchanges, etc. In one illustrative non-limiting use-case embodiment, the social media platform may be based on awarding recognition tokens in response to good deeds, kind acts, etc.