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1. (WO2018129422) SYSTEM AND METHOD FOR PROFILING MEDIA

Pub. No.:    WO/2018/129422    International Application No.:    PCT/US2018/012717
Publication Date: Fri Jul 13 01:59:59 CEST 2018 International Filing Date: Sun Jan 07 00:59:59 CET 2018
IPC:
Applicants: VERITONIC, INC.
Inventors: EISNER, Andrew
MARSHALL, Kevin
SIMONELLI, Scott
Title: SYSTEM AND METHOD FOR PROFILING MEDIA
Abstract:
Disclosed is a method and system for evaluating media files for use in marketing and advertisements. An audio segment is provided to a number of survey participants. Each survey participant reviews the media file and selectively inputs perceived psychological attributes and their degree. This information is timestamped and recorded, and then combined with other survey participants' responses to compile a score for a variety of psychological attributes which tend to be invoked by the media file. The user may view a dashboard and which indicates the results for their media file relative to a set of media files, so that the user, may, for instance, select media files displaying certain criteria. In certain embodiments, objective data regarding media segments as well as past rated media files may be used to predict scoring for new media files.