Disclosed is a method and system for evaluating media files for use in marketing and advertisements. An audio segment is provided to a number of survey participants. Each survey participant reviews the media file and selectively inputs perceived psychological attributes and their degree. This information is timestamped and recorded, and then combined with other survey participants' responses to compile a score for a variety of psychological attributes which tend to be invoked by the media file. The user may view a dashboard and which indicates the results for their media file relative to a set of media files, so that the user, may, for instance, select media files displaying certain criteria. In certain embodiments, objective data regarding media segments as well as past rated media files may be used to predict scoring for new media files.