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1. (WO2018128266) SYSTEM AND METHOD FOR MARKETING THROUGH DIVISION OF PRODUCT GROUPS
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Pub. No.: WO/2018/128266 International Application No.: PCT/KR2017/013315
Publication Date: 12.07.2018 International Filing Date: 22.11.2017
IPC:
G06Q 30/02 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants:
구호광 GU, Ho Kwang [KR/KR]; KR
Inventors:
구호광 GU, Ho Kwang; KR
Agent:
이종일 LEE, Jong Il; KR
Priority Data:
10-2017-000122504.01.2017KR
Title (EN) SYSTEM AND METHOD FOR MARKETING THROUGH DIVISION OF PRODUCT GROUPS
(FR) SYSTÈME ET PROCÉDÉ DE COMMERCIALISATION PAR DIVISION DE GROUPES DE PRODUITS
(KO) 상품군의 분리를 통한 마케팅 시스템 및 방법
Abstract:
(EN) The present invention relates to a system and a method for marketing through the division of product groups. Provided in the present invention are a system for marketing through the division of product groups, and a method therefor, the system comprising a management computer for providing online shopping mall-related information through a web program or an application program outputted to or executed in at least one user terminal, wherein the management computer comprises: a means for dividing information on products, which are on sale in the online shopping mall, into a general product group, which is set at a selling price lower than the market selling price, and a premium product group, and managing sales of corresponding products; a means for generating word-of-mouth member group information on the basis of word-of-mouth information of members of the online shopping mall and managing the same; and a means for allocating predetermined profits to a word-of-mouth member group having purchased the product corresponding to the general product group.
(FR) L'invention concerne un système et un procédé de commercialisation par division de groupes de produits. L’invention concerne un système de commercialisation par division de groupes de produits, ainsi qu’un procédé associé, ledit système comprenant un ordinateur de gestion permettant de fournir des informations relatives à un centre commercial en ligne au moyen d'un programme Web ou d'un programme d'application généré ou exécuté dans au moins un terminal utilisateur, l'ordinateur de gestion comprenant : un moyen permettant de diviser des informations sur les produits en vente dans le centre commercial en ligne en un groupe de produits généraux, qui est défini à un prix de vente inférieur au prix de vente du marché, et en un groupe de produits premium, puis de gérer les ventes des produits correspondants ; un moyen permettant de générer des informations de groupe de membres de type bouche-à-oreille d’après les informations de type bouche-à-oreille des membres du centre commercial en ligne, puis de gérer lesdites informations ; et un moyen permettant d’attribuer des bénéfices prédéterminés à un groupe de membres de type bouche-à-oreille ayant acheté le produit correspondant au groupe de produits généraux.
(KO) 본 발명은 상품군 분리를 통한 마케팅 시스템 및 방법에 관한 것이다. 본 발명에서는 적어도 하나의 사용자단말기에 출력 또는 실행되는 웹프로그램 또는 애플리케이션 프로그램을 통하여 온라인 쇼핑몰 관련 정보를 제공하는 관리컴퓨터를 포함하는 시스템에 있어서, 상기 관리컴퓨터는, 상기 온라인 쇼핑몰에서 판매하는 상품 정보를 시중의 판매가격보다 저렴한 판매가격으로 책정된 일반 상품군과 프리미엄 상품군으로 분리하여 해당 상품들의 판매를 관리하기 위한 수단과; 상기 온라인 쇼핑몰의 회원들의 입소문 정보를 기초로 입소문 회원그룹 정보를 생성하여 관리하기 위한 수단과; 상기 일반 상품군에 해당하는 상품을 구매한 입소문 회원그룹에 소정의 이익을 할당하는 수단을 포함하는 것을 특징으로 하는 상품군 분리를 통한 마케팅 시스템 및 그 방법이 제시된다.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Korean (KO)
Filing Language: Korean (KO)