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1. (WO2018128254) METHOD AND DEVICE FOR RECOMMENDING USR GROUP FOR NEW USER
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Pub. No.: WO/2018/128254 International Application No.: PCT/KR2017/011873
Publication Date: 12.07.2018 International Filing Date: 26.10.2017
IPC:
G06Q 30/02 (2012.01) ,G06F 17/30 (2006.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
F
ELECTRIC DIGITAL DATA PROCESSING
17
Digital computing or data processing equipment or methods, specially adapted for specific functions
30
Information retrieval; Database structures therefor
Applicants:
주식회사 다이퀘스트 DIQUEST INC. [KR/KR]; 서울시 구로구 디지털로30길 31, 코오롱디지털타워빌란트2 5층 (구로동) (Guro-dong) Kolondigitaltowerbillant2 5F, 31, Digital-ro 30-gil, Guro-gu Seoul 08390, KR
Inventors:
김준수 KIM, Junsu; KR
정주영 JUNG, Juyoung; KR
Agent:
김삼수 KIM, Sam Soo; KR
Priority Data:
10-2017-000152004.01.2017KR
Title (EN) METHOD AND DEVICE FOR RECOMMENDING USR GROUP FOR NEW USER
(FR) PROCÉDÉ ET DISPOSITIF DE RECOMMANDATION DE GROUPE D'UTILISATEURS POUR UN NOUVEL UTILISATEUR
(KO) 신규 사용자에 대한 사용자 그룹 추천 방법 및 장치
Abstract:
(EN) Provided are a method and a device for recommending a user group, the method and the device being capable of clustering user groups according to users' viewing history and then, selecting and recommending a suitable user group for a new user, thereby recommending content suitable for the user's tendencies or performing exact target advertising for the new user. According to one embodiment of the present invention, the method comprises: a first step of generating profiling information by combining viewing history information, user information, and VOD information; a second step of generating user group information by using the combined profiling information; a third step of analyzing new user information inputted by a new user; and a fourth step of recommending a user group for the new user by matching the user group information with the new user information.
(FR) L'invention concerne un procédé et un dispositif permettant de recommander un groupe d'utilisateurs, ledit procédé et ledit dispositif étant capables de regrouper des groupes d'utilisateurs en fonction de l'historique de visualisation des utilisateurs, puis de sélectionner et de recommander un groupe d'utilisateurs approprié pour un nouvel utilisateur, ce qui permet de recommander un contenu approprié aux tendances de l'utilisateur ou bien de réaliser une publicité cible précise pour le nouvel utilisateur. Selon un mode de réalisation de l’invention, le procédé comprend : une première étape consistant à générer des informations de profilage en combinant des informations d'historique de visualisation, des informations d'utilisateur et d'informations de VOD ; une deuxième étape consistant à générer des informations de groupe d'utilisateurs à l'aide des informations de profilage combinées ; une troisième étape consistant à analyser des informations de nouvel utilisateur saisies par un nouvel utilisateur ; et une quatrième étape consistant à recommander un groupe d'utilisateurs pour le nouvel utilisateur en appariant les informations du groupe d'utilisateurs avec les informations du nouvel utilisateur.
(KO) 사용자들의 시청이력에 따라 사용자 그룹을 클러스터링한 후에 신규 사용자에 대해서도 적합한 사용자 그룹을 선정하여 추천함으로써, 신규 사용자에 대해서도 사용자의 성향에 맞는 콘텐츠의 추천이나 정확한 타겟 광고가 가능한 사용자 그룹 추천 방법 및 장치가 제공된다. 본 발명의 일 실시예에 따른 방법은 시청 이력 정보, 사용자 정보, VOD 정보를 결합하여 프로파일링 정보를 생성하는 제1 단계와, 상기 결합된 프로파일링 정보를 사용하여 사용자 그룹 정보를 생성하는 제2 단계와, 신규 사용자가 입력한 신규 사용자 정보를 분석하는 제3 단계와, 상기 사용자 그룹 정보과 상기 신규 사용자 정보를 매칭하여 신규 사용자에 대한 사용자 그룹을 추천하는 제4 단계를 구비한다.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Korean (KO)
Filing Language: Korean (KO)