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1. (WO2018125497) SYSTEMS AND METHODS FOR A FRAMEWORK FOR GENERATING PREDICTIVE MODELS FOR MEDIA PLANNING
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Pub. No.: WO/2018/125497 International Application No.: PCT/US2017/063791
Publication Date: 05.07.2018 International Filing Date: 29.11.2017
IPC:
G06Q 10/04 (2012.01) ,G06Q 10/06 (2012.01) ,G06Q 30/02 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10
Administration; Management
04
Forecasting or optimisation, e.g. linear programming, "travelling salesman problem" or "cutting stock problem"
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10
Administration; Management
06
Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants:
ROVI GUIDES, INC. [US/US]; 2160 Gold Street San Jose, CA 95002, US
Inventors:
XU, Xiaoxi; US
BENNETT, Steven, D.; US
Agent:
GUILIANO, Joseph, M.; US
GUILIANO, Joseph, M.; US
GOTFRIED, Gall, C.; US
INGERMAN, Jason, S.; US
FEUSTEL, Richard, M.; US
Priority Data:
15/393,72229.12.2016US
Title (EN) SYSTEMS AND METHODS FOR A FRAMEWORK FOR GENERATING PREDICTIVE MODELS FOR MEDIA PLANNING
(FR) SYSTÈMES ET PROCÉDÉS POUR UN CADRICIEL PERMETTANT DE GÉNÉRER DES MODÈLES PRÉDICTIFS POUR UNE PLANIFICATION MULTIMÉDIA
Abstract:
(EN) Systems and methods for a framework for generating predictive models for media planning. In some aspects, control circuitry receives, from a database, reference data associated with a program. The control circuitry receives a future date for insertion of an advertisement during transmission of the program. The control circuitry determines a prediction period between a current date and the future date. The control circuitry determines whether the prediction period exceeds a threshold period. If the prediction period does not exceed the threshold period, the control circuitry selects a first type for a predictive model. If the prediction period exceeds the threshold period, the control circuitry selects a second type for the predictive model. The control circuitry trains the predictive model according to the selected type and based on the reference data. The control circuitry predicts, based on the predictive model, an average audience for insertion of the advertisement.
(FR) L'invention concerne des systèmes et des procédés pour un cadriciel permettant de générer des modèles prédictifs pour une planification multimédia. Selon certains aspects, des circuits de commande reçoivent, à partir d'une base de données, des données de référence associées à un programme. Les circuits de commande reçoivent une date future pour l'insertion d'une publicité pendant la transmission du programme. Les circuits de commande déterminent une période de prédiction entre une date actuelle et la date future. Les circuits de commande déterminent si la période de prédiction dépasse une période seuil. Si la période de prédiction ne dépasse pas la période seuil, les circuits de commande sélectionnent un premier type pour un modèle prédictif. Si la période de prédiction dépasse la période seuil, les circuits de commande sélectionnent un second type pour le modèle prédictif. Les circuits de commande entraînent le modèle prédictif en fonction du type sélectionné et sur la base des données de référence. Les circuits de commande prédisent, sur la base du modèle prédictif, un public moyen pour l'insertion de la publicité.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)