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1. (WO2018108047) METHOD AND DEVICE FOR GENERATING INFORMATION DISPLAYING IMAGE

Pub. No.:    WO/2018/108047    International Application No.:    PCT/CN2017/115416
Publication Date: Fri Jun 22 01:59:59 CEST 2018 International Filing Date: Tue Dec 12 00:59:59 CET 2017
IPC: G06F 17/30
Applicants: TENCENT TECHNOLOGY (SHENZHEN) COMPANY LIMITED
腾讯科技(深圳)有限公司
Inventors: ZENG, Peiling
曾佩玲
Title: METHOD AND DEVICE FOR GENERATING INFORMATION DISPLAYING IMAGE
Abstract:
A method and device for generating an information displaying image. The method comprises: dividing a target video determined by a terminal into a plurality of video frames (201); determining, according to a user characteristic, N target frames corresponding to respective users, wherein the target frames belong to video frames (202); determining users having M identical target frames as the same type of users (203); classifying the same type of users into M groups, and performing, by the M groups of users, a control experiment test on images corresponding to the M identical target frames (204); and determining, according to a result of the control experiment test, a target image having a highest click-through rate (CTR) of images corresponding to the M identical target frames, and employing the target image as the information displaying image for the same type of users (205).