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1. (WO2018107914) VIDEO ANALYSIS PLATFORM, MATCHING METHOD, AND ACCURATE ADVERTISEMENT PUSH METHOD AND SYSTEM
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Pub. No.: WO/2018/107914 International Application No.: PCT/CN2017/108384
Publication Date: 21.06.2018 International Filing Date: 30.10.2017
IPC:
G06Q 30/02 (2012.01) ,H04N 21/234 (2011.01) ,H04N 21/2343 (2011.01) ,H04N 21/44 (2011.01) ,H04N 21/458 (2011.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
20
Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23
Processing of content or additional data; Elementary server operations; Server middleware
234
Processing of video elementary streams, e.g. splicing of video streams or manipulating MPEG-4 scene graphs
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
20
Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23
Processing of content or additional data; Elementary server operations; Server middleware
234
Processing of video elementary streams, e.g. splicing of video streams or manipulating MPEG-4 scene graphs
2343
involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
40
Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB [set-top-box]; Operations thereof
43
Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronizing decoder's clock; Client middleware
44
Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to MPEG-4 scene graphs
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
40
Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB [set-top-box]; Operations thereof
45
Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies or resolving scheduling conflicts
458
Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules
Applicants: ZTE CORPORATION[CN/CN]; ZTE Plaza Keji Road South,Hi-Tech Industrial Park, Nanshan District Shenzhen, Guangdong 518057, CN
Inventors: ZHANG, Pengcheng; CN
LIU, Yong; CN
ZHANG, Jiaming; CN
Agent: KANGXIN PARTNERS, P.C.; Floor 16,Tower A,Indo Building A48 Zhichun Road, Haidian District Beijing 100098, CN
Priority Data:
201611169731.416.12.2016CN
Title (EN) VIDEO ANALYSIS PLATFORM, MATCHING METHOD, AND ACCURATE ADVERTISEMENT PUSH METHOD AND SYSTEM
(FR) PLATE-FORME D'ANALYSE DE VIDÉOS, PROCÉDÉ DE MISE EN CORRESPONDANCE, ET PROCÉDÉ ET SYSTÈME DE DISTRIBUTION SÉLECTIVE PRÉCISE DE PUBLICITÉS
(ZH) 一种视频分析平台、匹配方法、精准投放广告方法及系统
Abstract:
(EN) Embodiments of the present application disclose a matching method, an accurate advertisement push method and system, and a video analysis platform. The matching method comprises: obtaining a resource to be matched, and extracting images from the resource to be matched, to obtain a first image set; obtaining a second video resource, and extracting images from the second video resource, to obtain a second image set; comparing the images in the first image set with the images in the second image set, to obtain a similarity level; and if a similarity level between a first image in the first image set and a second image in the second image set meets a first preset condition, associating the resource to be matched to which the first image belongs with the second video resource to which the second image belongs. In the technical solution provided in the embodiments of this application, association is performed automatically according to a similarity level by means of image processing, thereby reducing manual intervention, and achieving high association efficiency.
(FR) La présente invention concerne, dans ses modes de réalisation, un procédé de mise en correspondance, un procédé et un système de distribution sélective précise de publicités, et une plate-forme d'analyse de vidéos. Le procédé de mise en correspondance comporte les étapes consistant à: obtenir une ressource à mettre en correspondance, et extraire des images de la ressource à mettre en correspondance, pour obtenir un premier ensemble d'images; obtenir une deuxième ressource vidéo, et extraire des images de la deuxième ressource vidéo, pour obtenir un deuxième ensemble d'images; comparer les images du premier ensemble d'images aux images du deuxième ensemble d'images, pour obtenir un niveau de similarité; et si un niveau de similarité entre une première image du premier ensemble d'images et une deuxième image du deuxième ensemble d'images satisfait une première condition prédéfinie, associer la ressource à mettre en correspondance à laquelle appartient la première image avec la deuxième ressource vidéo à laquelle appartient la deuxième image. Dans la solution technique selon les modes de réalisation de la présente invention, une association est automatiquement effectuée en fonction d'un niveau de similarité au moyen d'un traitement d'image, réduisant ainsi l'intervention manuelle, et atteignant un rendement d'association élevé.
(ZH) 本申请实施例公开了一种匹配方法、精准投放广告方法及系统以及一种视频分析平台,该匹配方法包括:获取待匹配资源,从所述待匹配资源中提取图片,获得第一图片集合;获取第二视频资源,从所述第二视频资源中提取图片,获得第二图片集合;将所述第一图片集合中的图片和所述第二图片集合的图片进行比较,获取相似度;当所述第一图片集合中的第一图片和所述第二图片集合中的第二图片的相似度满足第一预设条件时,将所述第一图片所属的待匹配资源和所述第二图片所属的第二视频资源进行关联。本申请实施例提供的技术方案能通过图像处理,根据相似度自动关联,减少人工干预,关联效率高。
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Chinese (ZH)
Filing Language: Chinese (ZH)