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1. (WO2018107459) METHODS AND APPARATUS TO ESTIMATE MEDIA IMPRESSION FREQUENCY DISTRIBUTIONS

Pub. No.:    WO/2018/107459    International Application No.:    PCT/CN2016/110313
Publication Date: Fri Jun 22 01:59:59 CEST 2018 International Filing Date: Sat Dec 17 00:59:59 CET 2016
IPC: G06Q 30/02
G06F 17/00
Applicants: THE NIELSEN COMPANY (US), LLC
PENGFEI, Yi
Inventors: SHEPPARD, Michael
YI, PengFei
SULLIVAN, Jonathan
LIPA, Peter
DAEMEN, Ludo
Title: METHODS AND APPARATUS TO ESTIMATE MEDIA IMPRESSION FREQUENCY DISTRIBUTIONS
Abstract:
Methods and apparatus to estimate media impression frequency distributions are disclosed. An example method includes logging a plurality of requests in a database, the plurality of requests obtained from a plurality of network communications from computing devices, the plurality of requests indicative of accesses to media at the computing devices. The method further includes obtaining a first impression frequency distribution from a database proprietor. The first impression frequency distribution corresponding to user-identified impressions of census impressions and exclusive of unidentified impressions of the census impressions. The user-identified impressions corresponding to user-identified individuals for whom first demographic information is stored by the database proprietor. The first impression frequency distribution including a plurality of impression frequency groups of user-identified audience sizes. The method further includes determining a second impression frequency distribution for the user-identified impressions and the unidentified impressions of the census impressions based on the first impression frequency distribution.