Systems and methods for cropping media for a particular orientation using a computing device are described. A method may first comprise receiving by a video preprocessor of the device, a first frame of media in a first orientation. A first region comprising a first feature within the first frame may be identified, by an image analyzer. A cropping calculator of the device may generate a score for the first region based on a characteristic of the first feature and determine that the score for the first region exceeds a threshold. An image processor of the device may then crop the first frame of the video, responsive to the determination that the score for the first region exceeds the threshold, to include the first region within a predetermined display area comprising a subset of the first frame in a second orientation.