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1. (WO2018103718) APPLICATION RECOMMENDATION METHOD AND APPARATUS, AND SERVER

Pub. No.:    WO/2018/103718    International Application No.:    PCT/CN2017/115102
Publication Date: Fri Jun 15 01:59:59 CEST 2018 International Filing Date: Fri Dec 08 00:59:59 CET 2017
IPC: G06F 17/30
Applicants: GUANGZHOU UC NETWORK TECHNOLOGY CO., LTD.
广州优视网络科技有限公司
Inventors: PAN, Anteng
潘岸腾
Title: APPLICATION RECOMMENDATION METHOD AND APPARATUS, AND SERVER
Abstract:
An application recommendation method and apparatus, and a server. The method comprises: acquiring an attribute label corresponding to a target user (S300); obtaining a preference value of the target user for each application according to the attribute label and preference values of a user group having the attribute label, for each application (S400); and recommending an application for the target user based on the preference value of the target user for each application (S500). In this method, under the conditions of no supervision, the preference of the user group with different attribute labels is automatically identified according to user behaviour data, and personalized recommendation for a user is achieved according to the attribute label possessed by the user. The method greatly reduces human cost, and the recommendation accuracy is improved by means of objective analysis of the user behaviour data.