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1. (WO2018103070) GYROSCOPE AND HEAT MAP ANALYSIS-BASED ADVERTISEMENT OPTIMIZATION METHOD AND SYSTEM

Pub. No.:    WO/2018/103070    International Application No.:    PCT/CN2016/109221
Publication Date: Fri Jun 15 01:59:59 CEST 2018 International Filing Date: Sat Dec 10 00:59:59 CET 2016
IPC: G06Q 30/02
G06F 3/01
Applicants: SHENZHEN ETORON INFORMATION TECHNOLOGY LTD
深圳艺特珑信息科技有限公司
Inventors: GUAN, Feng
管沣
SHEN, Qing
沈庆
Title: GYROSCOPE AND HEAT MAP ANALYSIS-BASED ADVERTISEMENT OPTIMIZATION METHOD AND SYSTEM
Abstract:
A gyroscope and heat map analysis-based advertisement optimization method and system, the method comprising: using a gyroscope to acquire 3D coordinates of user vision landing points, mapping the 3D coordinates to a 2D plane and converting into 2D coordinate data of the user vision landing points; sending the 2D coordinate data of the user vision landing points to a database of a server; calculating frequency distribution of the user vision landing points, and drawing a heat map according to the frequency distribution; and analyzing potential interests of a user according to heat map analysis, and adjusting an existing advertisement scheme. According to the present invention, a heat map is drawn by means of vision coordinates of a user in a virtual reality (VR) space advertisement scenario, the most observed place in the entire scenario is calculated and identified, a heat level at each position in the scenario is found by means of the heat map, the potential interests of the user are analyzed, and an existing advertisement scheme is optimized and adjusted, thus optimal advertisement delivery and display effects are achieved.