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1. (WO2018101511) METHOD AND SYSTEM FOR MANAGING DIGITAL SIGNAGE, AND NON-TRANSITORY COMPUTER-READABLE RECORDING MEDIUM
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Pub. No.: WO/2018/101511 International Application No.: PCT/KR2016/014011
Publication Date: 07.06.2018 International Filing Date: 30.11.2016
IPC:
G06Q 30/02 (2012.01) ,G06K 9/00 (2006.01) ,G01G 19/40 (2006.01) ,H04W 4/00 (2009.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
K
RECOGNITION OF DATA; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
9
Methods or arrangements for reading or recognising printed or written characters or for recognising patterns, e.g. fingerprints
G PHYSICS
01
MEASURING; TESTING
G
WEIGHING
19
Weighing apparatus or methods adapted for special purposes not provided for in groups G01G11/-G01G17/138
40
with provisions for indicating, recording, or computing price or other quantities dependent on the weight
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
W
WIRELESS COMMUNICATION NETWORKS
4
Services or facilities specially adapted for wireless communication networks
Applicants:
주식회사 노크 KNOWCK CO., LTD. [KR/KR]; 서울시 마포구 월드컵북로 396, 1114-2호 #1114-2, 396, World Cup buk-ro, Mapo-gu Seoul 03925, KR
Inventors:
김정호 KIM, Jeung Ho; KR
Agent:
특허법인 엠에이피에스 MAPS INTELLECTUAL PROPERTY LAW FIRM; 서울시 강남구 테헤란로 8길 37, 8층 (역삼동, 한동빌딩) (Yeoksam-dong, Handong Bldg.), 8F, 37, Teheran-ro 8-gil, Gangnam-gu Seoul 06239, KR
Priority Data:
Title (EN) METHOD AND SYSTEM FOR MANAGING DIGITAL SIGNAGE, AND NON-TRANSITORY COMPUTER-READABLE RECORDING MEDIUM
(FR) PROCÉDÉ ET SYSTÈME DE GESTION D'AFFICHAGE DYNAMIQUE ET SUPPORT D'ENREGISTREMENT LISIBLE PAR ORDINATEUR NON TRANSITOIRE
(KO) 디지털 사이니지를 관리하기 위한 방법, 시스템 및 비일시성의 컴퓨터 판독 가능한 기록 매체
Abstract:
(EN) According to one embodiment of the present invention, provided is a method for managing digital signage, comprising the steps of: sensing a valid position change generated from one product among products placed on a display stand, on the basis of a position change generated from the one product; providing content associated with the at least one product that generated the valid position change through digital signage installed to correspond with the display stand or the at least one product, on the basis of the sensed information; and generating information relating to the performance of a content provision service using the digital signage, on the basis of one type of information from among the number of valid position changes of the at least one product, the number of times the content is provided through the digital signage, and the sales figure relating to the at least one product.
(FR) Selon un mode de réalisation de la présente invention, l'invention concerne un procédé de gestion d'affichage dynamique, comprenant les étapes consistant à : détecter un changement de position valide généré à partir d'un produit parmi des produits placés sur un présentoir, sur la base d'un changement de position généré à partir du produit; fournir un contenu associé au produit qui a généré le changement de position valide par une signalisation numérique installée pour correspondre au support d'affichage ou au produit, sur la base des informations détectées; et générer des informations concernant les performances d'un service de fourniture de contenu à l'aide de la signalisation numérique, sur la base d'un type d'informations parmi le nombre de changements de position valides du ou des produits, le nombre de fois où le contenu est fourni par l'intermédiaire de la signalisation numérique, et la figure de vente se rapportant à au moins un produit.
(KO) 본 발명의 일 태양에 따르면, 디지털 사이니지를 관리하기 위한 방법에 있어서, 진열대에 놓여진 상품 중 적어도 하나의 상품에서 발생되는 위치 변동에 기초하여 상기 적어도 하나의 상품에서 발생되는 유효한 위치 변동을 감지하는 단계, 상기 감지된 정보에 기초하여 상기 유효한 위치 변동이 발생된 적어도 하나의 상품과 연관된 콘텐츠를 상기 진열대 또는 상기 적어도 하나의 상품에 대응하여 설치된 디지털 사이니지 상에서 제공되도록 하는 단계, 및 상기 적어도 하나의 상품의 유효한 위치 변동이 발생된 횟수, 상기 콘텐츠가 상기 디지털 사이니지 상에서 제공된 횟수 및 상기 적어도 하나의 상품에 관한 매출액 중 적어도 하나의 정보에 기초하여 상기 디지털 사이니지를 이용한 콘텐츠 제공 서비스의 성과에 관한 정보를 생성하는 단계를 포함하는 방법이 제공된다.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Korean (KO)
Filing Language: Korean (KO)