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1. (WO2018099725) DATA PROCESSING METHODS FOR PREDICTIONS OF MEDIA CONTENT PERFORMANCE

Pub. No.:    WO/2018/099725    International Application No.:    PCT/EP2017/079419
Publication Date: Fri Jun 08 01:59:59 CEST 2018 International Filing Date: Fri Nov 17 00:59:59 CET 2017
IPC: G06Q 30/02
Applicants: REALEYES OÜ
Inventors: SZIRTES, Gábor
OROZCO, Javier
PETRÁS, István
SZOLGAY, Dániel
UTASI, Ákos
COHN, Jeffrey F.
Title: DATA PROCESSING METHODS FOR PREDICTIONS OF MEDIA CONTENT PERFORMANCE
Abstract:
Methods and systems of predicting performance data for a piece of media content that is consumable by a user at a client device are provided. In one or more embodiments, the method collects raw input data, such as from a webcam, indicative of a user's response to the media content as the user watches the content. The data is processed to extract and obtain a series of head pose signals and facial expression signals, which is then input to a classification model. The model maps the performance data of the media content over time in response to the signals evaluated by the method to produce a prediction of the performance of the piece of media content.