Methods for a soft universal remote (SUR) controller are performed by systems and apparatuses. Audio/visual (A/V) devices may be controlled by hardware remote controllers that are not configured to control other devices of an audio/visual system. A SUR controller implemented by an A/V device provides consumable control signals to such other devices based on control signals from the A/V device remote controller. A SUR controller determines another device for which a received control function is directed, and transmits a generated consumable control signal for the control function of the received control signal is provided to the other device. User interfaces are provided by SUR controllers for the configuration of SUR controllers and remote controllers, and for control of other A/V devices via the user interfaces.