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1. (WO2018087275) CONTENT-AWARE OPTIMIZED DELIVERY OF PERSONALIZED ADS IN A CDN
Latest bibliographic data on file with the International Bureau    Submit observation

Pub. No.: WO/2018/087275 International Application No.: PCT/EP2017/078853
Publication Date: 17.05.2018 International Filing Date: 10.11.2017
IPC:
H04L 29/08 (2006.01) ,G06Q 30/02 (2012.01)
Applicants: TELEFONAKTIEBOLAGET LM ERICSSON (PUBL)[SE/SE]; 164 83 Stockholm, SE
Inventors: EL ESSAILI, Ali; DE
LAZOVA, Kristina; DE
Agent: ERICSSON; Patent Development Torshamnsgatan 21-23 164 80 Stockholm, SE
Priority Data:
62/420,69211.11.2016US
Title (EN) CONTENT-AWARE OPTIMIZED DELIVERY OF PERSONALIZED ADS IN A CDN
(FR) DISTRIBUTION OPTIMISÉE SENSIBLE AU CONTENU DE PUBLICITÉS PERSONNALISÉES DANS UN CDN
Abstract: front page image
(EN) Methods, devices and systems for optimized advertisement delivery in a Content Delivery Network (CDN) are disclosed. An Ad decision server (404) retrieves information related to the CDN (406) from a CDN manager (407) and selects, based on this information and user profile information, an Ad to be provided to a client (401) and an edge server (408) from which the selected Ad is to be delivered to the client (401).
(FR) L'invention concerne des procédés, des dispositifs et des systèmes pour une distribution de publicité optimisée dans un réseau de distribution de contenu, CDN. Un serveur de décision de publicité (404) extrait, d'un gestionnaire CDN (407), des informations relatives au CDN (406) et sélectionne, sur la base de ces informations et d'informations de profil d'utilisateur, une publicité à fournir à un client (401), et un serveur de bord (408) à partir duquel la publicité sélectionnée doit être distribuée au client (401).
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)