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1. (WO2018087275) CONTENT-AWARE OPTIMIZED DELIVERY OF PERSONALIZED ADS IN A CDN

Pub. No.:    WO/2018/087275    International Application No.:    PCT/EP2017/078853
Publication Date: Fri May 18 01:59:59 CEST 2018 International Filing Date: Sat Nov 11 00:59:59 CET 2017
IPC: H04L 29/08
G06Q 30/02
Applicants: TELEFONAKTIEBOLAGET LM ERICSSON (PUBL)
Inventors: EL ESSAILI, Ali
LAZOVA, Kristina
Title: CONTENT-AWARE OPTIMIZED DELIVERY OF PERSONALIZED ADS IN A CDN
Abstract:
Methods, devices and systems for optimized advertisement delivery in a Content Delivery Network (CDN) are disclosed. An Ad decision server (404) retrieves information related to the CDN (406) from a CDN manager (407) and selects, based on this information and user profile information, an Ad to be provided to a client (401) and an edge server (408) from which the selected Ad is to be delivered to the client (401).