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1. (WO2018084875) TARGETED CONTENT DURING MEDIA DOWNTIMES

Pub. No.:    WO/2018/084875    International Application No.:    PCT/US2016/062464
Publication Date: Sat May 12 01:59:59 CEST 2018 International Filing Date: Fri Nov 18 00:59:59 CET 2016
IPC: H04N 21/436
H04N 21/4363
Applicants: FACEBOOK, INC.
Inventors: BARNETT, John, Samuel
Title: TARGETED CONTENT DURING MEDIA DOWNTIMES
Abstract:
In particular embodiments, a method includes identifying a particular show being viewed on a first display device by a user and determining that a commercial break occurs within the particular show being viewed on the first display device. The method further includes determining a second display device associated with the user and providing targeted content for display on the second display device during the commercial break that is being displayed on the first display device. The targeted content includes content that is related to the particular show in which the commercial break occurs.