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1. (WO2018080272) METHOD, SERVER, SYSTEM AND COMPUTER PROGRAM FOR PROVIDING REAL-TIME PERSONALISED INFORMATION TO GAME USER

Pub. No.:    WO/2018/080272    International Application No.:    PCT/KR2017/012113
Publication Date: Fri May 04 01:59:59 CEST 2018 International Filing Date: Wed Nov 01 00:59:59 CET 2017
IPC: G06Q 30/02
A63F 13/79
Applicants: NETMARBLE CORPORATION
넷마블 주식회사
Inventors: BANG, Jun Hyuk
방준혁
PARK, Woo Seok
박우석
LEE, Kyung Joon
이경준
SEOK, Young Min
석영민
JEON, Seon Yeong
전선영
Title: METHOD, SERVER, SYSTEM AND COMPUTER PROGRAM FOR PROVIDING REAL-TIME PERSONALISED INFORMATION TO GAME USER
Abstract:
The present invention relates to a method for providing real-time personalised information to a game user, and more specifically to a personalised information providing server, that is distinguished from a game server, and that provides personalised information to a game user's terminal having a game application installed therein. The method comprises the steps of: generating state information of a game user from game log information; generating a plurality of user codes by accumulating the game log information for a certain time period and batch processing same, and by combining the user codes, generating user pattern codes with respect to the game user; matching the game user and real-time campaign information customized with respect to the game user, by using the game user state information and user pattern code; and transmitting the matched customized real-time campaign information to a terminal of the game user. The present invention also relates to a server, a system and a computer program for realising the previously described method for providing personalised information.