A counter system and a counter touch-selection indication method. The counter system comprises: a counter (100), a touch sensor (200), an indication light (300) and a control module (400). The counter (100) comprises a countertop (10) and a transparent panel (20). The control module (400) is in communication connection with the indication light (300). The method comprises: receiving a touch signal generated when the touch sensor is touched, determining the touched touch area according to the touch signal (601); determining a countertop area corresponding to the touched touch area according to a preset correlation between touch areas and countertop areas (602); and controlling the indication light to give an indication on the countertop area corresponding to the touched touch area (603). Hence, customers can conveniently select desired goods by means of touch, and staff can easily determine what goods have been selected by customers through light, thereby not only improving customers’ experience, but also improving the staff’s work efficiency.