Exemplary systems, methods, and computer readable media for the broadcast and exchange of electronic certificates between digital wallets are provided. Exemplary systems and methods include and/or are preformed by an electronic certificate exchange and bidding manager (ECEBM). The ECEBM receives an offer to sell an electronic certificate stored in a first digital wallet. The ECEBM receives subscriber data, analyzes the subscriber data for determining a broadcast pool of subscribers corresponding to a subset of the plurality of subscribers, broadcasts details regarding the offer to sell the electronic certificate to the broadcast pool of subscribers, and analyzes buyer preferences received from at least some of the broadcast pool of subscribers for determining a second digital wallet to receive the electronic certificate. The ECEBM instructs a wallet manager to transfer the electronic certificate from the first digital wallet to the second digital wallet.