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1. (WO2018061249) MARKETING ASSISTANCE SYSTEM

Pub. No.:    WO/2018/061249    International Application No.:    PCT/JP2017/010294
Publication Date: Fri Apr 06 01:59:59 CEST 2018 International Filing Date: Thu Mar 16 00:59:59 CET 2017
IPC: G06Q 30/02
Applicants: HITACHI, LTD.
株式会社日立製作所
Inventors: AIZONO Toshiko
相薗 敏子
WEI Wenpeng
魏 文鵬
MOGAWA Takuya
茂川 拓矢
TOKUNAGA Kazuaki
徳永 和朗
NAMBA Yasuharu
難波 康晴
Title: MARKETING ASSISTANCE SYSTEM
Abstract:
Because there are a massive quantity of suggestions that are outputted when a large number of explanatory variables are automatically generated, the burden of sorting the suggestions is heavy. A marketing assistance system comprises: a suggestion extraction unit for accepting purchase data and analyzing the correlation between the purchase data, thereby outputting a composite variable; a limiting filtering unit for accepting the composite variable and a limiting table and excluding the composite variable on the basis of the limiting condition defined by the limiting table; and a performance record filtering unit for estimating, using the performance record of measures defined in the past, an expected effect when a measure based on the composite variable is carried out, and sorting a plurality of the explanatory variables.