WIPO logo
Mobile | Deutsch | Español | Français | 日本語 | 한국어 | Português | Русский | 中文 | العربية |
PATENTSCOPE

Search International and National Patent Collections
World Intellectual Property Organization
Search
 
Browse
 
Translate
 
Options
 
News
 
Login
 
Help
 
Machine translation
1. (WO2018053966) CLICK RATE ESTIMATION
Latest bibliographic data on file with the International Bureau    Submit observation

Pub. No.:    WO/2018/053966    International Application No.:    PCT/CN2016/112949
Publication Date: 29.03.2018 International Filing Date: 29.12.2016
IPC:
G06F 17/30 (2006.01)
Applicants: BEIJING SANKUAI ONLINE TECHNOLOGY CO., LTD [CN/CN]; Room 2106-030, No.9 West North 4th Ring Road, Haidian District Beijing 100102 (CN)
Inventors: LIN, Lingqin; (CN)
Agent: BEIJING BESTIPR INTELLECTUAL PROPERTY LAW CORPORATION; Room 409, B block of Jiahua Building, No.9 Shangdi 3rd Street, Haidian District Beijing 100085 (CN)
Priority Data:
201610848973.X 23.09.2016 CN
Title (EN) CLICK RATE ESTIMATION
(FR) ESTIMATION DU TAUX DE CLICS
(ZH) 点击率预估
Abstract: front page image
(EN)A click rate estimation method. The click rate estimation method comprises: configuring click labels for exposure logs in accordance with click logs, the click logs recording information of page elements presented to a user (100); configuring exposure weights of corresponding exposure logs on the basis of the click labels of the exposure logs and a context similarity of the page elements (110); and performing click rate estimation in accordance with the exposure logs configured with the exposure weights (120).
(FR)L'invention concerne un procédé d'estimation du taux de clics. Le procédé d'estimation du taux de clics consiste à : configurer des étiquettes de clics associées à des journaux d'exposition conformément à des journaux de clics, les journaux de clics enregistrant des informations d'éléments de page présentés à un utilisateur (100) ; configurer des poids d'exposition de journaux d'exposition correspondants sur la base des étiquettes de clics des journaux d'exposition et d'une similarité de contexte des éléments de page (110); et effectuer une estimation du taux de clics conformément aux journaux d'exposition configurés avec les poids d'exposition (120).
(ZH)一种点击率预估方法。根据该点击率预估方法,可根据点击日志为曝光日志设置点击标签,其中,所述曝光日志记录展现给用户的页面元素的信息(100);基于所述曝光日志的点击标签和页面元素的上下文相似度设置对应的曝光日志的曝光权重(110);根据设置有曝光权重的曝光日志进行点击率预估(120)。
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG).
Publication Language: Chinese (ZH)
Filing Language: Chinese (ZH)