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|1. (WO2018043012) RACK FOR MERCHANDISE DISPLAY AND MERCHANDISE MANAGEMENT SYSTEM|
|Applicants:||MURATA MANUFACTURING CO., LTD.
|Title:||RACK FOR MERCHANDISE DISPLAY AND MERCHANDISE MANAGEMENT SYSTEM|
The purpose of the present invention is to provide a rack for merchandise display with which it is possible to carry out management of a plurality of items of merchandise in realtime and with greater reliability. A rack for merchandise display according to the present invention is for displaying items of merchandise to which RFID tags are attached. Said rack for merchandize display comprises: a cable-shaped reader antenna which is disposed within a display space in which merchandise is displayed or facing said display space, and which communicates with the RFID tags; and a shield member which is disposed between the display space and a space which is exterior thereto, so as to occlude at least a portion of radio waves which emanate from the reader antenna toward the space which is exterior to the rack for merchandise display.