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1. (WO2018041168) INFORMATION PUSHING METHOD, STORAGE MEDIUM AND SERVER

Pub. No.:    WO/2018/041168    International Application No.:    PCT/CN2017/099790
Publication Date: Fri Mar 09 00:59:59 CET 2018 International Filing Date: Fri Sep 01 01:59:59 CEST 2017
IPC: G06Q 30/02
G06F 17/30
Applicants: TENCENT TECHNOLOGY (SHENZHEN) COMPANY LIMITED
腾讯科技(深圳)有限公司
Inventors: ZHANG, Zhiqing
章志青
WU, Jiaming
吴佳明
Title: INFORMATION PUSHING METHOD, STORAGE MEDIUM AND SERVER
Abstract:
An information pushing method comprises: a server acquiring a feature tag vector for each seed user; forming a preset first number of clusters according to the feature tag vectors of all of the seed users, calculating a central vector for the corresponding cluster according to the feature tag vectors of the seed users in each of the clusters; acquiring a feature weight vector corresponding to information of each category; acquiring a feature tag vector of each potential user in a group of potential users; calculating a first distance of the potential user from a central vector of each of the categories according to the feature tag vector of the potential user, the feature weight vector and the central vector; selecting a second number of potential users having the shortest first distance to serve as target users; and sending, to terminals of the target users, push information matching the corresponding category.