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1. (WO2018038437) METHOD FOR PROVIDING PRODUCT INFORMATION USING VIDEO AND MANAGEMENT SERVER USED THEREFOR
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Pub. No.: WO/2018/038437 International Application No.: PCT/KR2017/008723
Publication Date: 01.03.2018 International Filing Date: 11.08.2017
IPC:
G06Q 30/02 (2012.01) ,G06Q 50/10 (2012.01)
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
50
Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
10
Services
Applicants:
주식회사 투월드유나이트 TWO WORLDS UNITE CORP. [KR/KR]; 서울시 구로구 디지털로34길 27, 810호 (구로동) (Guro-dong) 810-ho, 27, Digital-ro 34-gil Guro-gu Seoul 08378, KR
Inventors:
장동열 JANG, Dong Yeol; KR
Agent:
김현호 KIM, Hyun-ho; KR
Priority Data:
10-2016-010826725.08.2016KR
Title (EN) METHOD FOR PROVIDING PRODUCT INFORMATION USING VIDEO AND MANAGEMENT SERVER USED THEREFOR
(FR) PROCÉDÉ DE FOURNITURE D'INFORMATIONS DE PRODUIT À L'AIDE D'UNE VIDÉO ET SERVEUR DE GESTION UTILISÉ À CET EFFET
(KO) 동영상을 이용한 상품 정보 제공 방법 및 이에 사용되는 관리 서버
Abstract:
(EN) Disclosed are a method for providing product information by using a video and a management server used therefor. The present invention is implemented through the steps, performed by a management server, of: receiving, from a user terminal, a request for posting product information corresponding to a specific scene of a video provided through the management server; when a product purchase has been made on the basis of the product information, receiving product purchase information from a shopping mall server which has sold the product; and determining compensation for a user who posted the product information on the basis of the product purchase information. The present invention minimizes the reluctance of viewers toward an advertisement using a video as a medium, thereby maximizing the effect of the advertisement. In addition, the present invention can support an immediate purchase of a product which has attracted attention during the watching of a video. In addition, according to the present invention, the user can induce a purchaser to purchase a product by registering pin product information in a video selected by the user, and thereafter, a predetermined commission can be distributed to the user when the purchaser purchases the product.
(FR) L'invention concerne un procédé de fourniture d'informations de produit au moyen d'une vidéo et un serveur de gestion utilisé à cet effet. La présente invention est mise en oeuvre par l'intermédiaire des étapes, réalisées par un serveur de gestion, consistant à : recevoir, en provenance d'un terminal utilisateur, une demande d'affichage d'informations de produit correspondant à une scène spécifique d'une vidéo fournie par l'intermédiaire du serveur de gestion; lorsqu'un achat de produit a été effectué sur la base des informations de produit, recevoir des informations d'achat de produit à partir d'un serveur de centre commercial qui a vendu le produit; et déterminer une compensation pour un utilisateur qui a publié les informations de produit sur la base des informations d'achat de produit. La présente invention réduit au minimum la réluctance de spectateurs vers une publicité à l'aide d'une vidéo en tant que support, maximisant ainsi l'effet de la publicité. De plus, la présente invention peut prendre en charge un achat immédiat d'un produit qui a attiré l'attention pendant la visualisation d'une vidéo. De plus, selon la présente invention, l'utilisateur peut amener un acheteur à acheter un produit en enregistrant des informations de produit de broche dans une vidéo sélectionnée par l'utilisateur, puis, une commission prédéterminée peut être distribuée à l'utilisateur lorsque l'acheteur achète le produit.
(KO) 동영상을 이용한 상품 정보 제공 방법 및 이에 사용되는 관리 서버가 개시된다. 본 발명은, 관리 서버가, 관리 서버를 통해 제공되는 동영상의 특정 장면에 대응되는 상품 정보의 게시 요청을 사용자 단말기로부터 수신하고, 상품 정보에 기초하여 상품 구매가 이루어진 경우에, 상품을 판매한 쇼핑몰 서버로부터 상품 구매 정보를 수신하며, 상품 구매 정보에 기초하여 상품 정보를 게시한 사용자에 대한 보상을 결정하는 과정을 통해 구현된다. 본 발명에 따르면, 동영상을 매체로 하는 광고에 있어서의 시청자의 거부감을 최소화함으로써, 광고의 효과를 극대화할 수 있게 된다. 아울러, 본 발명에 따르면, 동영상의 시청 중에 관심을 갖게 된 상품에 대한 즉각적인 구매를 지원할 수 있게 된다. 아울러, 본 발명에 따르면, 사용자는 자신이 선택한 동영상에 핀 상품 정보를 등록함으로써 구매자의 상품 구매를 유도할 수 있게 되며, 이후 구매자의 상품 구매가 있는 경우에 소정의 수수료의 분배받을 수 있게 된다.
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JO, JP, KE, KG, KH, KN, KP, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Korean (KO)
Filing Language: Korean (KO)