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1. (WO2018027846) METHOD FOR COLLECTING USAGE DATA OF ADVERTISEMENT PUSHING TECHNOLOGY, AND PUSHING SYSTEM

Pub. No.:    WO/2018/027846    International Application No.:    PCT/CN2016/094739
Publication Date: Fri Feb 16 00:59:59 CET 2018 International Filing Date: Fri Aug 12 01:59:59 CEST 2016
IPC: G06F 17/30
Applicants: ZHANG, Yanyan
张焰焰
Inventors: ZHANG, Yanyan
张焰焰
Title: METHOD FOR COLLECTING USAGE DATA OF ADVERTISEMENT PUSHING TECHNOLOGY, AND PUSHING SYSTEM
Abstract:
The present invention belongs to the field of the Internet, and provides a method for collecting the usage data of an advertisement pushing technology, and a pushing system. The method comprises: recording type tags that match books, and recording type tags that match advertisements and the matching relationship between the book type tags and the advertisement type tags; detecting the book reading records of a user, and uploading the book reading records of the user to a cloud; counting the tags matching the top three books appearing frequently in the book reading records of the user; and pushing to the user the advertisements matching the tags that match the top three books, and sending technical usage data to a data collection terminal preset by a manufacturer. By means of examining the book reading records of a user, analyzing the user’s preferences and pushing advertisements according to the user's preferences, the invention allows for the delivery of more accurate advertisements, whilst, enabling the user to learn advertisement information according to needs and avoid interference from advertisements that the user is not interested in, and can also facilitate the manufacturer to effectively collect technical usage data in a timely manner.