Search International and National Patent Collections

1. (WO2018027774) METHOD FOR PUSHING OWNERSHIP INFORMATION ABOUT ADVERTISEMENT PUSHING TECHNOLOGY, AND PUSHING SYSTEM

Pub. No.:    WO/2018/027774    International Application No.:    PCT/CN2016/094573
Publication Date: Fri Feb 16 00:59:59 CET 2018 International Filing Date: Fri Aug 12 01:59:59 CEST 2016
IPC: G06Q 30/02
G06F 17/30
Applicants: WANG, Zhiyuan
王志远
Inventors: WANG, Zhiyuan
王志远
Title: METHOD FOR PUSHING OWNERSHIP INFORMATION ABOUT ADVERTISEMENT PUSHING TECHNOLOGY, AND PUSHING SYSTEM
Abstract:
A method for pushing ownership information about advertisement pushing technology, and a pushing system. The method comprises: recording a type tag matching a commodity, and recording a type tag matching an advertisement, and a matching relationship between a commodity type tag and an advertisement type tag (S100); detecting a card consumption commodity record of a user, and uploading the card consumption commodity record to a cloud (S101); making statistics on tags matching commodities, the occurrence frequency thereof ranking in the top three, in the card consumption commodity record of the user (S102); and pushing, to the user, advertisements matching the tags matching the commodities ranked in the top three, and at the same time, pushing patent information to the user (S103). In the present invention, by means of making statistics on a card swiping record of a user, analysing a user preference and pushing an advertisement according to the user preference, advertisement delivery is more precise, and at the same time a user can learn advertisement information according to his/her own requirements without being interrupted by an advertisement not within a range of interest thereof; moreover, the rights of a patentee are also protected.