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1. (WO2018004958) SYSTEMS AND METHODS FOR STITCHING ADVERTISEMENTS IN STREAMING CONTENT
Latest bibliographic data on file with the International Bureau    Submit observation

Pub. No.: WO/2018/004958 International Application No.: PCT/US2017/035235
Publication Date: 04.01.2018 International Filing Date: 31.05.2017
IPC:
H04N 21/81 (2011.01) ,H04N 21/234 (2011.01) ,H04N 21/262 (2011.01) ,H04N 21/472 (2011.01) ,H04N 21/2668 (2011.01) ,H04L 29/06 (2006.01) ,H04L 29/08 (2006.01) ,G06Q 30/02 (2012.01)
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
80
Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
81
Monomedia components thereof
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
20
Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
23
Processing of content or additional data; Elementary server operations; Server middleware
234
Processing of video elementary streams, e.g. splicing of video streams or manipulating MPEG-4 scene graphs
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
20
Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25
Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
262
Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission or generating play-lists
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
40
Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB [set-top-box]; Operations thereof
47
End-user applications
472
End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification or for manipulating displayed content
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
20
Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25
Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
266
Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system or merging a VOD unicast channel into a multicast channel
2668
Creating a channel for a dedicated end-user group, e.g. by inserting targeted commercials into a video stream based on end-user profiles
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
L
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
29
Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/-H04L27/136
02
Communication control; Communication processing
06
characterised by a protocol
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
L
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
29
Arrangements, apparatus, circuits or systems, not covered by a single one of groups H04L1/-H04L27/136
02
Communication control; Communication processing
06
characterised by a protocol
08
Transmission control procedure, e.g. data link level control procedure
G PHYSICS
06
COMPUTING; CALCULATING; COUNTING
Q
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30
Commerce, e.g. shopping or e-commerce
02
Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
Applicants: SNIFFERCAT, INC.[US/US]; 11111 Santa Monica Blvd. Suite 1700 Los Angeles, California 90025, US
Inventors: MCLEAN, Stuart L.; US
LINK, Thomas Hamilton; US
Agent: SOCKOL, Marc A.; US
Priority Data:
15/199,78930.06.2016US
15/232,56109.08.2016US
15/438,36521.02.2017US
Title (EN) SYSTEMS AND METHODS FOR STITCHING ADVERTISEMENTS IN STREAMING CONTENT
(FR) SYSTÈMES ET PROCÉDÉS POUR COUDRE DES PUBLICITÉS DANS UN CONTENU EN CONTINU
Abstract:
(EN) Systems and methods for stitching advertisements in streaming content. In some embodiments, a method comprises receiving one or more advertisements. An unmarked content item may be received, the unmarked content item comprising a stream-enabled video including a set of sequential black frames. An insertion point may be identified based on a location of at least one black frame of the set of sequential black frames without requiring user input, the insertion point identified during streaming of the unmarked content item to a consumer system, the insertion point being ahead of a current playback point. The one or more advertisements may be stitched in the unmarked content item at the insertion point. The unmarked content item may be streamed to a consumer system until the insertion point is reached, and the one or more advertisements may be streamed to the consumer system when the insertion point is reached.
(FR) L'invention porte sur des systèmes et sur des procédés pour coudre des publicités (insérer des publicités côté serveur) dans un contenu en continu. Dans certains modes de réalisation, un procédé consiste à recevoir une ou plusieurs publicités. Un article de contenu non marqué peut être reçu, l'article de contenu non marqué comprenant une vidéo activée par un flux qui inclut un ensemble de trames noires séquentielles. Un point d'insertion peut être identifié en fonction de l'emplacement d'au moins une trame noire dans l'ensemble de trames noires séquentielles sans nécessiter une entrée d'utilisateur, le point d'insertion étant identifié pendant la diffusion en continu de l'article de contenu non marqué vers un système de consommateur et étant en amont d'un point de reproduction actuel. La ou les publicités peuvent être cousues dans l'article de contenu non marqué au niveau du point d'insertion. L'article de contenu non marqué peut être transmis en continu à un système consommateur jusqu'à ce que le point d'insertion soit atteint, et la ou les publicités peuvent être transmises en continu au système consommateur lorsque le point d'insertion est atteint.
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KH, KN, KP, KR, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: English (EN)
Filing Language: English (EN)