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1. (WO2018004741) MEASUREMENT OF VISIBILITY OF OVERLAY CONTENT

Pub. No.:    WO/2018/004741    International Application No.:    PCT/US2016/069591
Publication Date: Fri Jan 05 00:59:59 CET 2018 International Filing Date: Sat Dec 31 00:59:59 CET 2016
IPC: G06F 17/30
Applicants: GOOGLE LLC
Inventors: DURBIN, Robert
LEWIS, Justin
Title: MEASUREMENT OF VISIBILITY OF OVERLAY CONTENT
Abstract:
Systems and methods of measuring the visibility of overlay content in a display of a computing device are provided. A page renderer can identify a position of a video block with respect to a web page rendered on the client device, identify a portion of the web page visible in a viewport of the client device, identify a portion of the video block visible in the viewport, and pass data identifying the portion of the video block visible in the viewport to an element renderer. The element renderer can receive the data, identify a position of overlay content with respect to the video block, compare the position of the overlay content to the portion of the video block visible in the viewport to determine visibility of the overlay content in the viewport, determine whether the visibility meets a visibility threshold, and provide visibility data to a records server.