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1. (WO2018004647) DIGITAL CONTENT ITEM ASSOCIATED WITH A USER CHARACTERISTIC

Pub. No.:    WO/2018/004647    International Application No.:    PCT/US2016/040679
Publication Date: Fri Jan 05 00:59:59 CET 2018 International Filing Date: Sat Jul 02 01:59:59 CEST 2016
IPC: G06Q 30/02
Applicants: HEWLETT-PACKARD DEVELOPMENT COMPANY, L.P.
Inventors: POLESE COSSIO, Lucio
GALLINA, Fernanda Maira
OLIVEIRA DA SILVA, Renato
Title: DIGITAL CONTENT ITEM ASSOCIATED WITH A USER CHARACTERISTIC
Abstract:
In some examples, a system receives a request for digital content that is responsive to a capture of an image of a mark, receives information relating to a captured image of a user, and in response to the request, identifies, from a plurality of different digital content items associated with the mark, a first digital content item, the first digital content item identified responsive to a characteristic of the user determined based on the captured image of the user, and the plurality of digital content items associated with respective different characteristics of users. The system communicates the identified first digital content item to output, by an output device, information based on the identified first digital content item.