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1. (WO2018000518) MOVABLE ADVERTISEMENT PROJECTION DEVICE AND ADVERTISEMENT PROJECTION METHOD THEREFOR
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Pub. No.: WO/2018/000518 International Application No.: PCT/CN2016/093421
Publication Date: 04.01.2018 International Filing Date: 05.08.2016
IPC:
H04N 9/31 (2006.01) ,H04N 21/41 (2011.01) ,H04N 21/2668 (2011.01) ,H04N 21/442 (2011.01)
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
9
Details of colour television systems
12
Picture reproducers
31
Projection devices for colour picture display
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
40
Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB [set-top-box]; Operations thereof
41
Structure of client; Structure of client peripherals
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
20
Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
25
Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication or learning user preferences for recommending movies
266
Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system or merging a VOD unicast channel into a multicast channel
2668
Creating a channel for a dedicated end-user group, e.g. by inserting targeted commercials into a video stream based on end-user profiles
H ELECTRICITY
04
ELECTRIC COMMUNICATION TECHNIQUE
N
PICTORIAL COMMUNICATION, e.g. TELEVISION
21
Selective content distribution, e.g. interactive television, VOD [Video On Demand]
40
Client devices specifically adapted for the reception of, or interaction with, content, e.g. STB [set-top-box]; Operations thereof
43
Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronizing decoder's clock; Client middleware
442
Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed or the storage space available from the internal hard disk
Applicants:
广景视睿科技(深圳)有限公司 IVIEW DISPLAYS (SHENZHEN) COMPANY LTD. [CN/CN]; 中国广东省深圳市 前海深港合作区前湾一路1号A栋201室 Room 201,BlockA,N0.1,QianWan Road One, Shenzhen-Hongkong Cooperation Zone,QianHai District, ShenZhen, Guangdong 518000, CN
Inventors:
杨伟樑 YEUNG, Steve; CN
高志强 GAO, Zhiqiang; CN
林清云 LIN, Qingyun; CN
Agent:
深圳壹舟知识产权代理事务所(普通合伙) SHENZHEN ARK INTELLECTUAL PROPERTY AGENT LLP; 中国广东省深圳市 罗湖区爱国路1058号金通大厦B栋2011室 B2011, Jintong Building, No. 1058, Aiguo Road, Luohu Shenzhen, Guangdong 518003, CN
Priority Data:
201610485613.828.06.2016CN
Title (EN) MOVABLE ADVERTISEMENT PROJECTION DEVICE AND ADVERTISEMENT PROJECTION METHOD THEREFOR
(FR) DISPOSITIF DE PROJECTION DE PUBLICITÉ MOBILE ET PROCÉDÉ DE PROJECTION DE PUBLICITÉ ASSOCIÉ
(ZH) 一种可移动的投影广告装置及其投影广告方法
Abstract:
(EN) A movable advertisement projection device and advertisement projection method therefor, the advertisement projection device comprising: a host with a control circuit board, a projection module, a projection display window, a photographing module group and a host fixing device; the projection module is arranged in the host and is used for projecting advertisement content to the projection display window; the host fixing device is arranged on the host so as to fix the advertisement projection device to a moving object; the projection display window is arranged on the host and is used for completely displaying projection content from the projection module; the photographing module group is arranged on the host and is used for collecting projection environment information in front and back of an advertisement projection window; and the host pushes corresponding advertisement content to the advertisement projection device according to the projection environment information, thus allowing the projection module to project and play the advertisement content. The method may allow a user to conveniently carry the movable advertisement projection device, and with high flexibility, advertisement content may be projected at any time and any place and according to current conditions, thereby achieving advertisement monitoring and effect tracking.
(FR) L'invention porte sur un dispositif de projection de publicité mobile et un procédé de projection de publicité associé, le dispositif de projection de publicité comprenant : un hôte avec une carte de circuit de commande, un module de projection, une fenêtre d'affichage de projection, un groupe de modules de photographie et un dispositif de fixation d'hôte; le module de projection est agencé dans l'hôte et est utilisé pour projeter un contenu publicitaire sur la fenêtre d'affichage de projection; le dispositif de fixation d'hôte est agencé sur l'hôte de façon à fixer le dispositif de projection de publicité à un objet en mouvement; la fenêtre d'affichage de projection est agencée sur l'hôte et est utilisée pour afficher complètement un contenu de projection provenant du module de projection; le groupe de modules de photographie est agencé sur l'hôte et est utilisé pour collecter des informations d'environnement de projection à l'avant et à l'arrière d'une fenêtre de projection de publicité; et l'hôte pousse le contenu publicitaire correspondant vers le dispositif de projection publicitaire selon les informations d'environnement de projection, ce qui permet au module de projection de projeter et de lire le contenu publicitaire. Le procédé peut permettre à un utilisateur de transporter de manière pratique le dispositif mobile de projection de publicité, et avec une grande souplesse, le contenu publicitaire peut être projeté à n'importe quel moment et à n'importe quel endroit et selon les conditions actuelles, ce qui permet d'obtenir un suivi de publicité et un suivi de l'effet.
(ZH) 一种可移动的投影广告装置及其投影广告方法,其中投影广告装置包括:带有控制电路板的主机、投影模块、投影显示窗口、摄像模块组以及主机固定装置;投影模块设置于主机内,用于向投影显示窗口投影广告内容;主机固定装置设置于主机上,以将投影广告装置固定在移动体上;投影显示窗口设置于主机上,用于完整显示来自投影模块的投影内容;摄像模块组设置在主机上,用于采集投影广告窗口前后方的投影环境信息,主机根据投影环境信息向投影广告装置推送对应的广告内容,使投影模块投影播放广告内容。本方法可让用户方便携带投影广告装置,灵活性强,可实现随时随地且因地制宜地投影广告内容,并且实现广告监控以及效果的跟踪。
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Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KN, KP, KR, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW
African Regional Intellectual Property Organization (ARIPO) (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Office (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (EPO) (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG)
Publication Language: Chinese (ZH)
Filing Language: Chinese (ZH)