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1. WO2017223547 - AUTOMATED AGGREGATED MULTIVARIATE TESTING SYSTEMS, METHODS, AND PROCESSES

Publication Number WO/2017/223547
Publication Date 28.12.2017
International Application No. PCT/US2017/039161
International Filing Date 24.06.2017
IPC
G06F 17/30 2006.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
FELECTRIC DIGITAL DATA PROCESSING
17Digital computing or data processing equipment or methods, specially adapted for specific functions
30Information retrieval; Database structures therefor
G06Q 10/06 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10Administration; Management
06Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
G06Q 30/02 2012.1
GPHYSICS
06COMPUTING; CALCULATING OR COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
CPC
G06Q 10/06
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
10Administration; Management
06Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
G06Q 30/0242
GPHYSICS
06COMPUTING; CALCULATING; COUNTING
QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
30Commerce, e.g. shopping or e-commerce
02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
0241Advertisement
0242Determination of advertisement effectiveness
Applicants
  • AD EXCHANGE GROUP [US]/[US]
Inventors
  • VU, Hung Dinh
  • NGUYEN, Peter Q.
Agents
  • LIU, Joseph, K.
Priority Data
62/354,41524.06.2016US
Publication Language English (en)
Filing Language English (EN)
Designated States
Title
(EN) AUTOMATED AGGREGATED MULTIVARIATE TESTING SYSTEMS, METHODS, AND PROCESSES
(FR) SYSTÈMES, PROCÉDÉS ET PROCESSUS DE TESTS À VARIABLES MULTIPLES AUTOMATISÉS ET AGRÉGÉS
Abstract
(EN) Systems, methods, and devices for automated split testing, including the introduction of more effective and efficient methods and processes for associated decision making process and the resulting implementations of optimizations involved in all forms of split testing, including in digital advertising campaigns.
(FR) La présente invention concerne des systèmes, des procédés et des dispositifs de test de tirage fractionné automatisé, notamment l'introduction de procédés et de processus plus efficaces et plus rentables se rapportant à un processus de prise de décision associé. La présente invention concerne également les mises en œuvre obtenues des optimisations impliquées dans toutes les formes du test de tirage fractionné, notamment dans des campagnes publicitaires numériques.
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