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1. (WO2017193749) METHOD FOR DETERMINING USER BEHAVIOUR PREFERENCE, AND METHOD AND DEVICE FOR PRESENTING RECOMMENDATION INFORMATION

Pub. No.:    WO/2017/193749    International Application No.:    PCT/CN2017/080002
Publication Date: Fri Nov 17 00:59:59 CET 2017 International Filing Date: Wed Apr 12 01:59:59 CEST 2017
IPC: G06F 17/30
Applicants: ALIBABA GROUP HOLDING LIMITED
阿里巴巴集团控股有限公司
SUN, Renen
孙仁恩
Inventors: SUN, Renen
孙仁恩
Title: METHOD FOR DETERMINING USER BEHAVIOUR PREFERENCE, AND METHOD AND DEVICE FOR PRESENTING RECOMMENDATION INFORMATION
Abstract:
A method for determining user behaviour preference, and a method and device for presenting recommendation information. The method for determining user behaviour preference comprises: associating recommendation information with information classification tags; pushing the associated recommendation information; when it is learnt that a user has triggered recommendation information, acquiring an information classification tag associated with the recommendation information triggered by the user; and determining the behaviour preference of the user according to the acquired information classification tag. The way to determine user behaviour preference solves the problem in the prior art that the accuracy of a determined user behaviour preference is low when data is collected by means of a questionnaire survey and the user behaviour preference is determined based on the collected data.