WIPO logo
Mobile | Deutsch | Español | Français | 日本語 | 한국어 | Português | Русский | 中文 | العربية |
PATENTSCOPE

Search International and National Patent Collections
World Intellectual Property Organization
Search
 
Browse
 
Translate
 
Options
 
News
 
Login
 
Help
 
Machine translation
1. (WO2017191901) VIRAL MARKETING SERVICE PROVIDING SYSTEM FOR DISTRIBUTING ADVERTISEMENT COSTS FOR EACH MARKETER BY ANALYZING BEHAVIOR OF CONTENT RECEIVER, AND METHOD THEREFOR
Latest bibliographic data on file with the International Bureau    Submit observation

Pub. No.:    WO/2017/191901    International Application No.:    PCT/KR2017/003617
Publication Date: 09.11.2017 International Filing Date: 03.04.2017
IPC:
G06Q 30/02 (2012.01), G06Q 50/00 (2012.01), G06Q 50/30 (2012.01)
Applicants: TENPING INC. [KR/KR]; (Sadang-dong) sixth floor, 2057, Nambusunhwan-ro Dongjak-gu Seoul 07024 (KR)
Inventors: KO, Joon Seong; (KR)
Agent: SONG, Se Geun; (KR)
Priority Data:
10-2016-0055269 04.05.2016 KR
Title (EN) VIRAL MARKETING SERVICE PROVIDING SYSTEM FOR DISTRIBUTING ADVERTISEMENT COSTS FOR EACH MARKETER BY ANALYZING BEHAVIOR OF CONTENT RECEIVER, AND METHOD THEREFOR
(FR) SYSTÈME DE FOURNITURE DE SERVICES DE COMMERCIALISATION VIRALE POUR LA RÉPARTITION DE COÛTS PUBLICITAIRES POUR CHAQUE COMMERÇANT EN ANALYSANT LE COMPORTEMENT DU RÉCEPTEUR DE CONTENU, ET PROCÉDÉ ASSOCIÉ
(KO) 콘텐츠 수용자의 행동을 분석하여 마케터별로 광고비를 배분하는 바이럴 마케팅 서비스 제공 시스템 및 그 방법
Abstract: front page image
(EN)Provided are a viral marketing service providing system for distributing advertisement costs for each marketer by analyzing a behavior of a content receiver, and a method therefor. For the viral marketing service for distributing advertisement costs for each marketer, the system comprises a content receiver behavior analyzing unit and a traffic quality index calculating unit, thereby precisely filtering abusing marketers (abusers), and thus can minimize damages to legitimate marketers with good intentions at the time of distributing predetermined advertisement costs. Also, the system can extract, by using a traffic quality index, high quality marketers who generate active behaviors on an advertiser's landing page or start a rumor of contents in a manner which aids in the advertising purpose of an advertiser, thereby distributing some of the advertisement costs paid by an advertiser to the marketers at a higher rate than other marketers.
(FR)L'invention porte sur un système de fourniture de service de commercialisation virale pour répartir des coûts publicitaires pour chaque commerçant en analysant un comportement d'un récepteur de contenu, et sur un procédé associé. Pour le service de commercialisation virale pour la répartition des coûts publicitaires pour chaque commerçant, le système comprend une unité d'analyse de comportement de récepteur de contenu et une unité de calcul d'indice de qualité de trafic, ce qui permet de filtrer de manière précise les commerçants qui abusent (ceux qui utilisent à mauvais escient), et donc de réduire au minimum les dommages aux commerçants légitimes ayant de bonnes intentions au moment de répartir les coûts publicitaires prédéfinis. En outre, le système peut extraire, en utilisant un indice de qualité du trafic, des commerçants de haute qualité qui génèrent des comportements actifs sur une page accueil d'un annonceur ou qui lancent une rumeur de contenu d'une manière qui aide un annonceur à atteindre son objectif publicitaire, ce qui permet de répartir certains des coûts publicitaires payés par un annonceur entre les commerçants à une vitesse supérieure à celle d'autres vendeurs.
(KO)마케터별로 광고비를 배분하는 바이럴 마케팅 서비스로서, 콘텐츠 수용자 행동 분석부 및 트래픽 퀄리티지수 산출부를 구비함으로써 어뷰징 마케터(어뷰저)를 정확하게 걸러낼 수 있고, 이에 따라 소정의 광고비 배분시 선의의 정당한 마케터들의 피해를 최소화할 수 있고, 또한, 트래픽 퀄리티지수를 이용하여 광고주 랜딩페이지에서 활발한 행동을 일으키거나 광고주의 광고 목적에 도움을 주는 방식으로 콘텐츠를 소문내는 양질의 마케터를 추출함으로써 광고주가 지급하는 광고비 중에서 일부를 다른 마케터보다 더 높은 비율로 배분할 수 있는, 콘텐츠 수용자의 행동을 분석하여 마케터별로 광고비를 배분하는 바이럴 마케팅 서비스 제공 시스템 및 그 방법이 제공된다.
Designated States: AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DJ, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KH, KN, KP, KW, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG).
Publication Language: Korean (KO)
Filing Language: Korean (KO)