A global matching system can include a processing device and a memory device on which instructions can be stored. The processing device can execute the instructions to receive input data to be matched to target data stored in the memory device. The processing device can identify at least one context parameter for the input data. The context parameter indicate a location-specific characteristic or culturally specific characteristic of an entity associated with the input data. The processing device can access program code for matching tools and select a subset of the matching tools' program code based on the identified context parameter. The processing device can identify, based on the identified context parameter, an order of execution for the selected program code. The processing device can execute the selected program code in the identified order of execution and output a matching result for the input data and the target data.