Systems and methods to reduce latency in a graphical environment are described. The systems receives location information of a computing device and identifies content items that satisfy a boundary condition formed from the location information. The system selects content items from categories using a load balancing technique. The system selects, responsive to a request having no keywords, a content item object using values generate with an offline process. The system provides the content item object to the computing device to cause the computing device to render the content item object in the graphical environment.