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|1. (WO2017187977) WATER-IN-OIL TYPE EMULSIFIED COSMETIC|
|Applicants:||SHISEIDO COMPANY, LTD.
|Title:||WATER-IN-OIL TYPE EMULSIFIED COSMETIC|
Provided is a water-in-oil type emulsified cosmetic that has unprecedented properties of, after being in contact with water, sweat, etc., showing an improved coloration effect and improved color uniformity in comparison with the state immediately after application. The water-in-oil type emulsified cosmetic, which comprises (A) an organic modified clay mineral, (B) an oily phase-thickener other than the organic modified clay mineral (A), (C) a nonvolatile liquid oil component other than a silicone oil, (D) a silicone-type surfactant having an HLB of less than 8, and (E) a coloring material, is characterized in that the weight ratio [(A)+(B)]/(C) is 0.04 or more and less than 0.68.