KR2016003955 METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT THROUGH LOCK SCREEN ON BASIS OF MESSAGE ASSOCIATED APPLICATION

1. (WO2017175905) METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT THROUGH LOCK SCREEN ON BASIS OF MESSAGE ASSOCIATED APPLICATION

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Pub. No.:		WO/2017/175905		International Application No.:		PCT/KR2016/003955
Publication Date:		12.10.2017		International Filing Date:		15.04.2016

IPC:

G06Q 30/02 (2012.01), G06K 19/06 (2006.01), G06Q 50/10 (2012.01)

Applicants:

BUZZVIL CO., LTD. [KR/KR]; (Daelim Bldg., Songpa-dong) 3F, 272, Seokchonhosu-ro Songpa-gu Seoul 05623 (KR)

Inventors:

LEE, Young Ho; (KR).
LEE, Gwan Woo; (KR)

Agent:

JEON, Jong Hag; (KR)

Priority Data:

10-2016-0043563

08.04.2016

Title

(EN) METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT THROUGH LOCK SCREEN ON BASIS OF MESSAGE ASSOCIATED APPLICATION
(FR) PROCÉDÉ ET SYSTÈME DESTINÉS À FOURNIR UNE PUBLICITÉ PAR L’INTERMÉDIAIRE D'UN ÉCRAN DE VERROUILLAGE SUR LA BASE D'UNE APPLICATION ASSOCIÉE À UN MESSAGE
(KO) 메시지 기반 어플리케이션 연동 잠금화면 광고 제공 시스템 및 방법

Abstract:

(EN)The present invention relates to a method and system for providing an advertisement through a lock screen on the basis of a message associated with an application, wherein advertisement information for an application, which corresponds to link information linked to an advertisement-related push message received by a user device is collected so as to generate an advertising content for a lock screen, and the advertising content is provided to the user device so as to display the corresponding advertising content through the lock screen. The present invention comprises: transmitting response information to an advertising service server in response to an application-related push message received by a user device from the advertising service server, and outputting, to a lock screen of the user device, an application-related advertising content which is provided from the advertising service server in response to the response information, and is added with link information and the contents of an advertisement in the push message, whereby the contents of the advertisement are provided to be viewed on the lock screen without the execution of a separate application for checking a message. Accordingly, the present invention can attract a user's attention and, at the same time, can greatly improve the effectiveness of advertising.
(FR)La présente invention concerne un procédé et un système destinés à fournir une publicité par l'intermédiaire d'un écran de verrouillage sur la base d'un message associé à une application, des informations de publicité destinées à une application, qui correspondent à des informations de liaison liées à un message de poussée lié à une publicité reçu par un dispositif d'utilisateur, étant collectées de façon à générer un contenu publicitaire destiné à un écran de verrouillage, et le contenu publicitaire est fourni au dispositif utilisateur de façon à afficher le contenu publicitaire correspondant à travers l'écran de verrouillage. La présente invention consiste en : la transmission des informations de réponse à un serveur de service de publicité en réponse à un message de poussée lié à une application reçu par un dispositif utilisateur à partir du serveur de service de publicité, et la délivrance, à un écran de verrouillage du dispositif utilisateur, d'un contenu publicitaire lié à une application qui est fourni par le serveur de service publicitaire en réponse aux informations de réponse, et qui est ajouté à des informations de liaison et au contenu d'une publicité dans le message de poussée, les contenus de la publicité étant fournis pour être visualisés sur l'écran de verrouillage sans l'exécution d'une application séparée destinée à vérifier un message. Par conséquent, la présente invention peut attirer l'attention d'un utilisateur et, en même temps, peut sensiblement améliorer l'efficacité de la publicité.
(KO)본 발명은 사용자 장치에 수신되는 광고 관련 푸시 메시지에 링크된 링크정보에 대응되는 어플리케이션에 대한 광고 정보를 수집하여 잠금화면을 위한 광고 컨텐츠를 생성한 후 이를 사용자 장치에 제공하여 잠금화면을 통해 해당 광고 컨텐츠가 표시되도록 하는 메시지 기반 어플리케이션 연동 잠금화면 광고 제공 시스템 및 방법에 관한 것이다. 본 발명은 사용자 장치에서 광고 서비스 서버로부터 수신된 어플리케이션 관련 푸시 메시지에 대응되어 광고 서비스 서버로 응답정보를 전송하도록 하고, 상기 응답정보에 대응되어 상기 광고 서비스 서버로부터 제공되는 어플리케이션과 관련된 광고 컨텐츠에 상기 푸시 메시지의 광고 내용 및 링크정보가 추가되어 사용자 장치의 잠금화면 상에 출력되도록 함으로써, 메시지 확인을 위한 별도의 어플리케이션 실행 없이 광고 내용을 잠금화면 상에서 확인할 수 있도록 제공하여 사용자의 관심을 집중시킴과 동시에 광고 효율을 크게 높일 수 있는 효과가 있다.

Designated States:

AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BN, BR, BW, BY, BZ, CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IR, IS, JP, KE, KG, KN, KP, KZ, LA, LC, LK, LR, LS, LU, LY, MA, MD, ME, MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, OM, PA, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SA, SC, SD, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW.
African Regional Intellectual Property Organization (BW, GH, GM, KE, LR, LS, MW, MZ, NA, RW, SD, SL, ST, SZ, TZ, UG, ZM, ZW)
Eurasian Patent Organization (AM, AZ, BY, KG, KZ, RU, TJ, TM)
European Patent Office (AL, AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HR, HU, IE, IS, IT, LT, LU, LV, MC, MK, MT, NL, NO, PL, PT, RO, RS, SE, SI, SK, SM, TR)
African Intellectual Property Organization (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, KM, ML, MR, NE, SN, TD, TG).

Publication Language:	Korean (KO)
Filing Language:	Korean (KO)

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