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1. (WO2017172458) USER LOCATION PROFILE FOR PERSONALIZED SEARCH EXPERIENCE

Pub. No.:    WO/2017/172458    International Application No.:    PCT/US2017/023692
Publication Date: Fri Oct 06 01:59:59 CEST 2017 International Filing Date: Fri Mar 24 00:59:59 CET 2017
IPC: G06F 17/30
Applicants: MICROSOFT TECHNOLOGY LICENSING, LLC
Inventors: ARORA, Siddhartha
CHENG, Beibei
HONG, Zhiqing
DAN, Ovidiu
Title: USER LOCATION PROFILE FOR PERSONALIZED SEARCH EXPERIENCE
Abstract:
Architecture that enables the creation and utilization of a user location profile for a personalized search experience in recommendation systems. The user location profile does not necessitate login of the user to obtain user profile information such as a user ID. Rather, the identifying information associated with the user location can be a network address and/or a device identifier that identifies the particular device from which the user is performing a search or which auto-suggest is being initiated. The user location profile can then be used to identify items about which the user may want information. Once generated, a matching operation is performed between the user location profile and item profiles in a log. The matched item profiles related to the user's location information (the user physical location and/or or user interested location(s)) are identified and recommended to the user.