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|1. (WO2017157536) DATA COMMUNICATION SYSTEMS AND METHODS OF OPERATING DATA COMMUNICATION SYSTEMS|
ABRAHAM, Timothy Ashley
|Title:||DATA COMMUNICATION SYSTEMS AND METHODS OF OPERATING DATA COMMUNICATION SYSTEMS|
The present disclosure provides a data communication system and methods of controlling data flows within a data communication system. The data communication system includes a data communication network to which users are coupled when the data communication system is in operation. The data communication system also includes a data server. The users have associated user identifiers, and can interact with the system via user devices, or the user identifiers are derived in a transformed manner from information describing the users. The method includes : receiving the user identifiers; determining matched pairs of the user identifiers; comparing the matched pairs of the user identifiers with each of the received user identifiers, and determining a similarity score for the matched pairs and the user identifiers; mapping the user identifiers onto at least one single customer view identifier, each customer view identifier is distinctly (namely to within a mapping threshold) mapped to user identifier(s)for generating a mapping function; and using the mapping function for selectively controlling distribution of data content to the users.