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1. (WO2017157536) DATA COMMUNICATION SYSTEMS AND METHODS OF OPERATING DATA COMMUNICATION SYSTEMS

Pub. No.:    WO/2017/157536    International Application No.:    PCT/EP2017/025053
Publication Date: Fri Sep 22 01:59:59 CEST 2017 International Filing Date: Tue Mar 21 00:59:59 CET 2017
IPC: H04L 29/08
G06F 17/30
G06Q 30/02
H04W 4/18
Applicants: ADBRAIN LTD
Inventors: ATLAS, Jason
KALO, Fady
MA, Jiefei
SABER, Pourya
CHUA, Seyiang
ABRAHAM, Timothy Ashley
Title: DATA COMMUNICATION SYSTEMS AND METHODS OF OPERATING DATA COMMUNICATION SYSTEMS
Abstract:
The present disclosure provides a data communication system and methods of controlling data flows within a data communication system. The data communication system includes a data communication network to which users are coupled when the data communication system is in operation. The data communication system also includes a data server. The users have associated user identifiers, and can interact with the system via user devices, or the user identifiers are derived in a transformed manner from information describing the users. The method includes : receiving the user identifiers; determining matched pairs of the user identifiers; comparing the matched pairs of the user identifiers with each of the received user identifiers, and determining a similarity score for the matched pairs and the user identifiers; mapping the user identifiers onto at least one single customer view identifier, each customer view identifier is distinctly (namely to within a mapping threshold) mapped to user identifier(s)for generating a mapping function; and using the mapping function for selectively controlling distribution of data content to the users.