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1. (WO2017157159) METHOD, DEVICE, AND ELECTRONIC APPARATUS FOR PUSHING VALUE-ADDED SERVICE INFORMATION ITEM

Pub. No.:    WO/2017/157159    International Application No.:    PCT/CN2017/075063
Publication Date: Fri Sep 22 01:59:59 CEST 2017 International Filing Date: Tue Feb 28 00:59:59 CET 2017
IPC: G06Q 30/00
Applicants: BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO., LTD.
北京金山安全软件有限公司
Inventors: ZHANG, Xudong
张旭东
DUAN, Quansheng
段全盛
Title: METHOD, DEVICE, AND ELECTRONIC APPARATUS FOR PUSHING VALUE-ADDED SERVICE INFORMATION ITEM
Abstract:
A method, device, and electronic apparatus for pushing a value-added service information item. The method comprises: acquiring, according to a delivery request for value-added service information items, a candidate set of value-added service information items; calculating, on the basis of service feature information of each value-added service information item and a value-added service information model, a corresponding charging coefficient; calculating, according to the charging coefficient, an eCPM; writing, according to extracted service feature information, data to a general dimension set to obtain a dimension set of the value-added service information item; querying, according to the charging type of the value-added service information item, a mapping relationship between dimension sets and eCPM correction coefficients, and obtaining an eCPM correction coefficient mapped to the dimension set of the value-added service information item; and applying the eCPM correction coefficient to an eCPM correction formula to obtain a corrected eCPM of each value-added service information item, performing sorting according to the corrected eCPMs obtained from calculation, and pushing the sorted value-added service information items. The method can improve the efficiency of pushing value-added service information items.