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1. (WO2017156450) SYSTEM AND METHOD FOR ASSET MANAGEMENT AND DELIVERY

Pub. No.:    WO/2017/156450    International Application No.:    PCT/US2017/021892
Publication Date: Fri Sep 15 01:59:59 CEST 2017 International Filing Date: Sat Mar 11 00:59:59 CET 2017
IPC: G06F 15/16
G06F 17/00
G06Q 30/02
Applicants: OWNED AND OPERATED, INC., DBA WAYPOINT MEDIA
Inventors: HSU, Kevin
NOWERS, Scott
BINGHAM, Christian
WOODWARD, Brett
ISA-ODIDI, Auwal
Title: SYSTEM AND METHOD FOR ASSET MANAGEMENT AND DELIVERY
Abstract:
The present disclosure relates generally to a method and system for delivering secondary content assets to an electronic device. In one embodiment, the method includes embedding by a processing element a secondary content asset within a primary content; assessing by the processing element consumption characteristics corresponding to a performance of the primary content, wherein the consumption characteristics are associated with a perceivability of the primary content in real-time; and determining by the processing element a ratings value based on the consumption characteristics to determine a delivered price for the secondary content asset.